Modern campaigning revolves around technology, and CampaignTech East is your key to unlock the current greatest innovations behind campaigns and voting. This is my fifth year photographing this conference and I really enjoy it more and more every year, as it’s really a photographer’s dream event. Much like technology, the conference is changing, growing, and adapting every year. As the story of CampaignTech East has evolved, the story I get to tell every year always has slight variations that make for fun photo opportunities. It’s easy to get set in a routine as a photographer who gets does the same events over and over again. However, I like to treat every year as a new one, despite the growing trust between client and photographer. I like to ask questions like:
* “What’s new and exciting at CampaignTech this year?”
* “Is the awards ceremony going to be the same as last year?”
* “Who are your key players?”
* “Which moments should emphasis be placed on?”
A timeline is always great, but asking these questions before I photograph an event really allows me to get a feel for the story I’m telling on a deeper level. I do not only see the creative documentation of a conference as just a timeline of speakers and coffee breaks, I see it as a grand opportunity to tell the entire story of your company and brand - with authenticity and excitement!
